![]() Via a number of features, WhatsApp Business can add value to your marketing campaigns. It helps you improve your marketing campaigns There are also no issues when it comes to reaching international customers as WhatsApp makes it easy to reach people regardless of their country code. ![]() This gives you a much larger time window to send marketing messages. While people often put off reading emails, they usually check incoming messages right away, even on the go. In fact, WhatsApp messages get an unbeatable 98% open rate and 45-60% click rate. ![]() WhatsApp for business is a real-time communication channel, with 80% of WhatsApp messages being read in the first five minutes. There are currently more than 5 million business users taking advantage of this popular messaging platform today – an indispensable element of their successful omnichannel marketing strategy. This is great for businesses because as well as being completely free for consumers, your audience is already there. It is already the most popular messaging appįirst and foremost, whatsapp is already the most popular messaging app in the world, with over 2 billion active users sending 65 billion messages each day and available in 180 countries. What are the benefits of using WhatsApp business?ġ. A small, but useful feature for all businesses on the app. Something that really stands out are the messaging statistics – a feature that provides business owners with simple metrics about the number of messages that were sent, delivered and read so that they can tweak the content of quick replies or their strategy of contacting their customers.
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